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VIDEO PRIMER |
 Video production is a lot like building a house: they both start with an idea and require lots of planning and skilled artisans to turn that idea into a physical reality. We use the word "artisan" because art is just as much a part of the process as anything, perhaps more so when it comes to video production.
Just as there are three main steps in building a house - design, construction and finishing - there are also three main steps in producing a video program: preproduction (planning), production (shooting) and postproduction (editing). Distribution might almost be considered as a fourth step, although technically it isn't really a part of the production process. But just as location is an important consideration in the design of a house, the "end use" (i.e. DVD, Internet, cable, broadcast, etc.) is always a primary factor in video production. STEP 1 - PREPRODUCTION
Scripting is also important, whether it's a simple outline or a full-fledged shooting script. The script is the blue print for the video and should, at the very least, outline the major points of your message. We've been producing video programs for over 20 years and we're here for help when you need it. STEP 2 - PRODUCTION
ZIBI Video has the experience, the equipment and the resources to help you realize your video project. STEP 3 - POSTPRODUCTION
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Just like building a house, spend as much time as you can planning your project. ZIBI Video, your "video architect," will gladly meet with you to help you make informed decisions on the best way to craft your message and deliver it to your target audience while staying within your budget. There are a lot of exciting production and editing options available for every budget and we want to help you get the best value for your investment.
This phase could easily be called the "content creation" or "pre-fabrication" phase since it's not just about the photography any more. Most successful video programs today contain a high level of quality music, graphics and images (just take a look and TV commercials and news programs like CNN!) artistically composited (blended) on the video screen. All these elements need to be collected or created and prepared for the editing process.
This is where everything comes together -- the video, still images, graphics, titles, lower thirds, overlays, MDEs, keying sources and background plates, music tracks and sound effects -- to create an effective and exciting program. If you understood most of those terms, that's great. If you didn't, that's OK. That's our job. That and to make you look good!